Sales Promotions
The 8 News Now Sales Team is continuously working to develop unique and exciting promotions that help extend our customer’s exposure. From news sponsorships, contests and community events such as our local Survivor promotions and parties, 8 News Now delivers value. Sales promotions examples include:
Live Remotes – Remotes are a wonderful traffic driver for your business! Let 8 News Now shoot multiple live shots throughout the day at your business, encouraging viewers to come to your location for a special deal and/or event.
Operation Medicine Cabinet – Unused/expired prescription drugs are often flushed into our water supply. 8 News Now is a proud sponsor of this event along with Las Vegas Metro Police and several other agencies. Operation Medicine Cabinet allows viewers to drop off their pills anonymously and the pills are disposed of in an environmentally-friendly process. Over 1,000 lbs, or over 500,000 doses, have been disposed of through these events.
CBS Casting Calls – Survivor, Big Brother, Amazing Race and David Letterman’s Stupid Pet/Human Tricks are very popular with viewers. 8 News Now teams up with local businesses looking for traffic drivers to produce videos for viewers to submit to these popular shows and segments.
Holiday Promotions – Valentine’s Day, Mother’s Day and Father’s Day are wonderful promotional opportunities for businesses looking for goodwill promotions. A contest is held the week prior to each of the holidays in our morning news. Each day, the 88th caller wins a special prize provided by one of our holiday promotion sponsors.
Cool at School – This annual promotion incorporates news promotion. Cool at School highlights wonderful programs in our local schools throughout the year. Cool at School segments air in the morning news during four sweeps periods (February, May, July and November). In addition, four programs are randomly selected each sweeps period to win $250 for their respective programs.
Wednesday’s Child – This annual promotion incorporates news promotion and is a perfect avenue for businesses looking for a heartfelt promotion. Wednesday’s Child highlights children and sibling groups in foster care looking for “forever” homes. Each Wednesday, a story in our 4pm -5pm newscasts focuses on a child or sibling group and tells their story. A Wednesday’s Child microsite is also on 8newsnow.com.
Contact your Account Executive and discuss what promotions we currently offer to see if it is a fit for your business. You may wish to meet with our Community Promotion Director and explore the possibility of developing a customized value-added promotion targeted toward your specific marketing goals.
