The Marshall Marketing Survey is offered as part of Channel 8 News Now’s continuing effort to set the standards for communication and marketing excellence in the Las Vegas market. This is a free service offered to all current customers.

The Marshall Difference

The Marshall Marketing Survey is an annual comprehensive research study of Clark County residents that provides up-to-date information about your current and potential customers. This data helps to ensure that your advertising, marketing and promotional efforts are on the right track.

For 25 years, Marshall Marketing has been an established leader in providing relevant marketing intelligence gleaned from consumer market research.

Marshall Marketing provides market specific research that includes consumer shopping habits, demographics, media usage and lifestyles.

Marshall Marketing has developed a system that makes marketing intelligence and research actionable and relevant to each individual market.

Methodology

Marshall Marketing uses a random digit dial method of telephone interviewing. The sample is drawn using a computer generated random sample.

Marshall Marketing has established a 95% confidence level for all survey studies. This means that if we were to conduct the same survey 100 times, at least 95 out of 100 the results would fall within our precision level.

The precision level is the amount by which the results we see in the research may vary from the true population value. With a completed sample size of 800, the precision level is + or – 3.5%.

Let 8 News Now’s Research Department provide you with information that will help you build marketing plans that work! Contact Kathy Kramer at 702-792-8839 for more information.